happening?! Mason Pearson appeared in the 7th

■ happening?! The 7th event will be held!
For a fresh start, we have changed our name from What’s Happen to happening?!, which will begin on September 23, 2023.
The seventh installment will be Mason Pearson, the best in handmade brushes, which has been in business for 150 years and is the pride of the United Kingdom.

【The best of British traditional and handmade brushes for 150 years】
There is a story that has been passed down through the generations at Mason Pearson.
There is a story about an 80-year-old woman who used one of Mason Pearson's hairbrushes for over a dozen years.
The hairbrush has been a part of one woman's life and has been loved by her.

It is easy to imagine the quality and durability of the Mason Pearson hairbrush.

The first Mason Pearson founded his fine brush workshop in London, England in 1862.
As a master craftsman and a brilliant inventor, he conducted numerous studies.
He created the finest hair brushes using premium boar bristles (black bristles) from North India and a unique hollow structure with cushioned pads, based on his strong belief that "brushes must be made of boar bristles"

Mason Pearson's will to "create the finest brushes by hand, one by one, using the finest materials and skilled craftsmanship" continues to be passed down to this day.

All Mason Pearson products are handcrafted by skilled artisans. Some of our craftsmen devoted 70 years of their lives, from the age of 14 to 84, to brush making.
This dedication and rarity are highly valued by the world's top hair stylists and celebrities, and Mason Pearson hairbrushes are sometimes described as the "Rolls Royce of the brush world"

Advantages of boar bristle and cushion brushes -Why "MASON PEARSON"?
Mason Pearson, the founder of Mason Pearson, was in search of the best brush and finally found the best material in boar bristle.
Today, 150 years after its establishment, Mason Pearson continues to use 100% boar bristle (black bristle) from North India.

The boar bristles are very hard compared to pig bristles, so the bristles are easy to brush through when brushing hair, and the moderate moisture and oil content prevents static electricity, the great enemy of cuticles, and leads to beautiful hair.

As mentioned above, the high durability of the brush can be said to be one of its features. As the brush is used, the oil content further becomes absorbed into the boar bristles, changing their condition to be more suitable for brushing. The cushion pad on the bristles is the greatest invention by the founder, Mr. Mason Pearson. This cushion pad makes it possible to massage even hard boar bristles with a moderate touch without damaging the scalp, which improves blood circulation to the skin and nurtures shiny hair.

This unique cushioning can only be created by hand, and the finest boar bristles are carefully crafted into Mason Pearson hairbrushes by the skillful hands of our artisans.

The immeasurable "tradition," "skill," and "belief" that go into each and every hairbrush....
This is why Mason Pearson hairbrushes continue to be loved and considered essential by top stylists and celebrities around the world

The Significance of Brushing -Brushing is Treatment-
Brushing is more than just "shampooing" hair.
Mason Pearson, the founder of the company, believed that "the purpose of brushing is to stimulate the scalp and distribute nutrients from the hair follicles to the entire hair shaft"

His idea is known as the "conditioning treatment effect," and today it has become a common practice in hair care.

How can we take advantage of the boar bristles' advantageous characteristics, which is that they "blend well with the hair cuticle and gently remove dirt from the hair," while at the same time not damaging the scalp due to the stiffness of boar bristles?
Mason Pearson's search for the answer led him to the cushion pad, which he developed himself.

By adopting a hollow pad for the bristles and cushioning them with air, Mason Pearson was able to create the ideal conditioning treatment: "a hairbrush that provides moderate stimulation while improving circulation to the skin"
The cushion pad makes it a superior hair treatment tool. Mason Pearson is the hair brush that helps you get closer to your ideal hair quality.

Come see for yourself what makes Mason Pearson the pinnacle of handmade brushes.


■MASON PEARSON Mason Pearson


Mason Pearson, the pinnacle of handmade brushes, has been in business for 150 years and is the pride of the United Kingdom.
The "Rolls Royce of the hairbrush world", Mason Pearson is a must-have product for hairstylists and celebrities around the world.

■Outline of the POPUP

Period:September 23 (Sat) - October 13 (Fri), 2023 No regular closing days during the period
Business hours:Weekdays 11:00 - 20:00 / Weekends and holidays 10:00 - 19:00
Location: SENSE OF HUMOUR Minami Aoyama flagship store ( 1F, 5-14-3 Minami Aoyama, Minato-ku, Tokyo)
Access: 5-minute walk from Omotesando Station Exit B1 (Permanent sales at Minami Aoyama store after October 13)