I apply it to the ends of my hair after towel-drying, and also to dry hair. My hair feels smoother, shinier, and moisturized, as if its quality has improved. I also use it daily for full-body moisturizing. When applied to the skin, it absorbs quickly, leaving it moist but not sticky, with a subtle, pleasant scent. This is my favorite oil, I've lost count of how many bottles I've used.