New Stockists

Tue, 24 Feb 2015

We are happy to announce that RESTIR has been added to our stockists.
RESTIR is one of Japan’s leading fashion companies and we are very honored to be a part of it.
You can try BOHEMIAN SERIES at RESTIR BOUTIQUE located in Roppongi/Tokyo.
They also sell our goods on their official web store RESTIR.COM.
* The logo printed eco bag is only available for customers who purchased via SENSE OF HUMOUR’s official online store.

HARPER’S BAZAAR 2015 April issue

Fri, 20 Feb 2015

Happy Chinese New Year!

We are very glad to announce that BOHEMIAN SHAMPOO is introduced in the latest issue of HARPER’S BAZAAR Japan which is published today February 20th 2015.

In the article “BEAUTY BAZAAR”, 4 types of trendy hairstyles are picked up and each beauty tips are analyzed in detail.  BOHEMIAN SHAMPOO is nominated as recommended item for keeping healthy hair in the article.

Though Winter changes to Spring soon, we still have troubles such as dried and itching scalp, dried tips, and stuffy scalp condition by wearing knitted hat all the time in this season.

With the recommendation of BEAUTY BAZAAR, we strongly advice people to reconsider the haircare now by choosing better shampoo. BOHEMIAN SHAMPOO works well for hydrating scalp and hair condition thoroughly.

We believe that healthy hair is made with healthy scalp!

Go out with much healthier and much more beautiful hair in Spring!





Mobile site is now available

Thu, 19 Feb 2015

Very exciting to announce that our mobile site (for smartphone) is now available.

Responsive and cool design.

Hope all you like it.



KENICHI’s latest work vol.6

Fri, 13 Feb 2015

Good day!

Let us show you the latest work of KENICHI.


<< ELLE JAPON March >>




<< GQ March >>



and more…!!




Privacy Policy

SENSE OF HUMOUR Co.Ltd. ("we", "us", or "our") respect your concerns about privacy and value the relationship we have with you. This Privacy Policy describes the types of personal information we collect about our customers, how we use the information, with whom we share it, and the choices available to our customers regarding our use of the information.

1. Definition of Personal Information “Personal Information” means any set of information that identifies or could be used to identify an individual, such as name, address, telephone number, email address, purchase history, and occupation etc.

2. Collection We shall obtain Personal Information in a legal and fair manner. If you only browse our webpage there is no necessary to entre or disclose any of your personal information. However, We may ask its customers when needed to provide their name, address, telephone number, e-mail address, description of products purchased, and contents of opinions and consultations, etc. when the customers purchase products, when the customers register their accounts, when the customers inquire to us, and when the customers cooperate with our various marketing activities. Personal Information will be collected directly from the customers or our business partners within the scope required for executing its business.

3. Purpose of use We may use the information you provide to:

  • Send purchased items, Process your payment, Provide service to you.
  • Send DM to you, Communicate with you about, and administer your participation in, special events, promotions, programmes, surveys and other offers.
  • Respond to your enquiries.
  • Contact and/or inform about recruitment for applicant.
  • Utilize when it is necessary to operate website.

4. Management System With respect to information collected by us that can identify an individual customer, we shall endeavor to keep its contents accurate and current. In handling Personal Information, we shall confine the use of Personal Information to whom may in need with related duties, and shall strengthen the management of Personal Information.

5. Provision of Personal Information to Third Parties We shall never provide Personal Information of customers to third parties without the individual’s prior consent. In case we disclose and/or provide Personal Information of customers to third parties, we shall obtain the individual’s consent in advance concerning disclosure and provision, except laws and regulations require us to do so.

6. Commission We may outsource the handling of Personal Information to an agent for the purpose of achieving the purpose of use informed to customers above. In such a case we will ensure the management of Personal Information by requiring the relevant agent to carry out information management.

7. Disclosure, Revision, Suspension of Use If a customer wishes us to disclose Personal Information of the customer him/herself to the customer him/herself, we will promptly respond in accordance with laws and regulations after confirming the identity of the customer unless there is some particular reason.
In addition, if a customer desires revision or suspension of the use of Personal Information of the customer him/herself, we will promptly respond in accordance with laws and regulations after confirming the identity of the customer.

8. Limitation in disagreement of provision We shall leave to a customer’s option whether or not to provide Personal Information of the customer to us. However, in such a case, please be reminded that the customer may not be able to use various or all of our services.

9. Changes and Update We may change and/or update this Privacy Policy to strengthen Personal Information protection, and in case of changing guiding laws and regulations of Japan to be applied. We reserve the right to modify this privacy policy at any time, so please review it frequently.

10. The scope of application The scope of application of Privacy Policy is applied within our website. in principle, pages which include the address of “ ” and “ ” are as our website scope.